The attempt
I thought Kiel needed authentic Indian spices delivered to doorsteps. Turns out Kiel needed exactly one Indian grocery store, and it already existed.
What went wrong
Margins thinner than a papad. Logistics more complex than German tax law. Customer base: me and three aunties.
The lesson
Market research is not asking your friends if they'd buy something. It's finding out if strangers will pay you twice.
I still have 40kg of turmeric in a storage unit somewhere. If you need some, I know a guy.
← Back to entrepreneurship